Ansoff Matrix of KFC

A method to achieve the desired target objective is “business strategy”. It can also be considered “long-term” business planning. In the existing document, the Business strategy of KFC has been discussed based on the Ansoff Matrix. The Ansoff matrix is a tool to...

Ansoff Matrix of JD Sports

JD Sports is a UK’s leading retail store of sports and leisure that was established in 1981. To expand business at an international level, the firms need to conduct market research to implement required changes for the betterment of sales and profit.Ansoff Matrix is...

Ansoff Matrix of Lidl

Ansoff matrix of Lidl Stiftung & Co. KG which is German based discount supermarket headquartered in Neckarsulm, Germany. Market Penetration Selling the same product into the same market by using a cost leadership plan to increase market share is called market...

Ansoff Matrix of Airbnb

Airbnb, Inc. is an online marketplace that allows offering or arranging homestays, lodging, or tourism experiences. The company works like a broker receiving commission for each successful deal executed on its website (Airbnb, 2019). It does not operate or own any of...

Ansoff Matrix of Audi

Audi is an automobile manufacturer based in Germany with headquarters in Ingolstadt. The company is involved in the designing, manufacturing, and marketing of different luxury vehicles. The company has nine production units across the globe (Audi, 2019). The company...

Ansoff Matrix of Nike

Nike, Inc. is a multinational corporation based in the United States with headquarters in Washington County, Oregon. The company is involved in the development, manufacture, marketing, and sales of apparel, footwear, accessories, equipment, and services. Nike is the...