Ansoff Matrix of Starbucks

Starbucks was established in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle, Washington (Sacks, 2014). It is a US-based coffee house chain. As compared to competitors, the company focuses extensively on the quality of coffee by procuring high-quality...

Ansoff Matrix of Apple

Apple is a US-based multinational technology organization that develops, designs, and sells a variety of consumer electronics, online services, and computer products. It is headquartered in Cupertino, California and was found in 1976 by Steve Jobs and Steve Wozniak...

Ansoff Matrix of Amazon

Amazon is the market pioneer and leader in e-commerce. It was started as an online store selling books in 1994 by Jeff Bezos. The company continued to grow out of Seattle, Washington and into other states delivering books based on orders received online. Later on, the...

Ansoff Matrix of Asda

Asda Stores Ltd. is a supermarket retailer in the United Kingdom. The company has its headquarters in Leeds, West Yorkshire. The company was found in 1949 by Peter Asquith, Fred Asquith, and Noel Stockdale (CH, 2019). Asda has 633 supermarket outlets across the nation...

Ansoff Matrix of Britannia

Britannia Industries Limited is an India-based corporation that produces food-related products. The company was found in 1892 and has its headquarters in Kolkata, India. It is one of the oldest companies in India. The company produces biscuits, dairy products, bread,...

Ansoff Matrix of British Airways

British Airways was found in 1974 after the merger of four airlines in the United Kingdom and was owned by the British government until 1987 when it was privatized. The airline continued to grow and acquire various smaller airlines in the United Kingdom and various...